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The Middle East possesses a high potential as an unknown and new market, yet there have been no notable outcomes in the region so far. KOFIC has led the promotion of Korean film by installing Korean Pavilions at markets of various international film festivals in Berlin, Cannes, Shanghai, Hong Kong and Tokyo.

 

At the pavilion in Dubai this year, 4 Korean film companies, CJ Entertainment, Showbox/Mediaplex, Inc., Lotte Entertainment and M-Line Distribution, will work on sales activities. They will also promote Korean films that will screen at the film festival; CHOI Dong-hoon’s The Thieves, KIM Ki-duk’s Pieta and KWON Oh-kwang’s Suffocation.

 

KOFIC tried to make Korean films known in South America as part of the new market expansion project this year by holding a special program for Korean films at the Mar del Plata Film Festival and participating in the Ventana Sur market in Argentina. Expectations grow as people related to the film industry are waiting to see what results will be made at the market of the Dubai International Film Festival held in the Middle East, where the brand awareness of Korean film has yet to be established.