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2014 Q1 Film Market Report

Apr 14, 2014
  • Writerby June KIM
  • View9032
Market retains similar size as 2013
 
 
1st quarter of 2014 saw 54.6 million admissions which is a decrease from 2013 with 55.4 million. However, the revenue went up by 220 million KRW to a total of 408.5 billion KRW, evening out the market.
 
Audience share for Korean films in January was 57.7%, February was 53.4%, and March with 26.2%, and has been continuously decreasing. After The Attorney and Miss Granny’s popularity on the screen in the beginning of the year, the audiences seem to have shifted to international flicks. Frozen, Non-stop, 300: Rise of an Empire, Noah, Captain America: The Winter Soldier have been receiving attention and raised the audience share for international films up to 50.9%.
 
When looking at the market share by country, Korea took 49.1%, USA with 44.5%, Europe with 4.2%, Japan with 1.4% and others together are merely 1.0% which means that the market is still dominated by Korean and American titles.
 
Sony Pictures Releasing Walt Disney Studio Korea was in first place out of the distributors with audience share of 23.8% due to major titles like Frozen and Captain America: The Winter Soldier. Closely behind was CJ E&M with 23.6% audience share with Miss Granny, Noah, and Tabloid Truth. 3rd place is NEW Entertainment with The Attorney and Non-stop, and 4th place is 10.2% Lotte Entertainment with Hot Young Bloods and Pompeii.
 
In the alternative market, Inside Llewyn Davis gathered 104,000 admissions to hit the top spot, while Cannes’ award winner, Like Father, Like Son received 73,000 to take the 3rd place and Dallas Buyers Club is in 4th with 68,000. The Korean titles in the alternative film category, Murderer is in 2nd with 88,000, The Satellite Girl and Milk Cow in 7th, and MANSHIN: Ten Thousand Spirits at 10th place.

<Table 1> 2014 Q1 Box Office Top Ten
 
Rank 
Title
Distributor
Release
Country
# of Screens
Revenue
(100 million KRW) 
Admissions
(100 thousands) 
1
Frozen
Sony Pictures Releasing
Walt Disney Studios Korea
2014-01-16
USA
1,010
823
1,028
2
Miss Granny
CJ E&M
2014-01-22
Korea
692
625
863
3
The Attorney
NEW Entertainment
2013-12-18
Korea
923
419
568
4
Non-stop
NEW Entertainment
2014-02-27 
USA
582
160
208
5
Man In Love
NEW Entertainment
2014-01-22
Korea
531
145
197
6
The Suspect
Showbox/Mediplex
2013-12-24
Korea
807
144
195
7
Noah
CJ E&M
2014-03-20
USA
951
136
177
8
Hot Young
Bloods 
Lotte Entertainment
2014-01-22
Korea
677
117
167
9
Captain America
 
: The Winter Soldier
Sony Pictures Releasing
Walt Disney Studios Korea
2014-03-26
 
USA
1,106
126
159
10
300: Rise of
an Empire
Warner Bros. Korea
2014-03-06
USA
720
134
159
 
       * Number of screens are determined by the maximum number of screens within the first week of the films’ release
 
 
 
<Table 2> 2014 Q1 Alternative Films Box Office Top Ten
 
Rank
Title 
Distributor
Release
Country 
# of Screens 
Revenue
(1 million KRW)
Admissions
(thousands)
1
Inside Llewyn Davis
2014-01-29
USA
70 
806 
104
2
Murderer
Big
2014-01-15
Korea
207
657
88 
3
Like Father, Like Son
Tbroad Fox Korea
2013-12-19
Japan
41 
557
73
4
Dallas Buyers Club
9ers Entertainment
2014-03-06
USA
137
509
68
Blue is the
Warmest Color
2014-01-16
France
39
380 
49
6
Ernest & Celestine
Cinus Entertainment
2014-02-20
France
202
326
48
7
The Satellite Girl
and Milk Cow
2014-02-20
Korea
209
288
44 
8
Anohana:
The Flower We
Saw That Day
Boxoo Entertainment
2014-02-20
Japan
49
282
39
9
Only Lovers
Left Alive
2014-01-09
UK
38
253
33
10
MANSHIN:Ten Thousand Spirits
2014-03-06
Korea
88
230
30
 
         * Resource: http://www.kobis.or.kr/kobis/business/stat/offc/searchOfficDistTotList.do
         * Number of screens are determined by the maximum number of screens within the first week of the films’ release
  
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